Online Marketing or Digital Marketing is market tactics that apply to the internet, but you already know that. The biggest question is – How to make things exclusive?
The Internet is full of web pages and the competition is really tough, thereby making it increasingly difficult for new players to hack into internet game. Today, every business has gone online, no wonder the type of business, we are talking about, be it – e-commerce, software, food, ticketing and much more. Thus, there exist great entry barrier for new business and venture.
However, there exists certain procedures and techniques following which, one can make oneself exclusive, and we come to your rescue.
5 Tips for Online Marketing / Digital Marketing
#1 Search Engine Optimization (SEO)
No 1 on our list is Search Engine Optimization. To secure good traffic to your website, you have to make sure that your website is search engine friendly. One has to make sure that the website is well optimized for search engines like Google and Bing. It does not take much of a afford to do search engine optimization, you need to make sure that you’re offering legible and informative content with nice on-page and off-page SEO techniques.
On-page is done at the developer’s end where the developer is supposed to write the proper title, meta tag like description and keyword, proper alternative text for images, and so forth. On the other hand, off-page SEO includes sharing website links at various portals like – ezine, slide share, Reddit, and social media.
#2 Social Media Marketing
Social media like Facebook, Twitter, Google+, Tumblr and so much more has leveraged digital marketing possibilities. Social media sure is one great technique to engage users of your product with regular updates and posts.
You don’t want to miss exploiting opportunities with Social Media Marketing, do you?
One of the best marketing strategies is blogging. As the adages go, content is the king. Content is what makes the internet. If you can offer valuable information via your blog relating to the product you’re trying to market than you can drive exclusive traffic as per time. Blogging is one great technique, adding up to Search Engine Optimization because search engine like website offering updated content, thereby listing your website for organic search resulting in website traffic. One hack of a technique!
#4 Email Marketing
Probably the oldest online marketing strategy, but sure does make a difference. You can make use of server online email marketing tools (personal recommendation is Mail Chimp) to market your product or solution to mass audiences. Email marketing campaign has proven effective in terms of online marketing and all it takes is preparing one template for campaign and mass mailing it to the list of interested audience.
#5 Paid Advertisement
Paid advertising is also one guaranteed way to secure traffic to your website via Pay Per Click (PPC), Pay Per Impression (PPI) or Pay Per Download (PPD), and more. You can choose to advertise at various advertising ventures, but when Google is at your disposal you need not go anywhere. Google AdWord can help you with paid advertisement and all you need is your Gmail account. Choose the keywords, select your budget and let the traffic flow.
Nevertheless, digital marketing is limitless. You can choose conduct webinars, do a press release, social media advertising, video marketing and so much more. Or, you can choose to host campaign at your portal and ask people to sign up in exchange for something that influences users. The list is never-ending as possibilities are never ending too because the only thing limiting us is our imagination and nothing else when we talk about online marketing.